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The 3-slide rule for presentations that hold attention

By Jonas Lindqvist · 5 min read

A person presenting with a clean, simple slide to a smiling audience

People remember stories, not slides, and a deck full of slides dilutes every point you make.

Fewer slides forces clarity and keeps the audience with you from start to finish.

Five takeaways

  • Slide 1: problem: Open with the problem so the audience knows why this matters right now.

  • Slide 2: solution: Present the solution as the direct answer to that problem.

  • Slide 3: next step: Close with the next step so people know exactly what to do.

  • One idea per slide: Use one idea per slide and remove anything that doesn't serve it.

  • Practice out loud: Practice the whole thing out loud once before you send or present it.

The bottom line

Three slides won't solve every talk, but the discipline of three will sharpen every talk you give.

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